Privacy Policy

Last updated: April 22, 2026

This Privacy Policy describes how OTTO ("we," "us," or "our") collects, uses, and protects information when you use our AI-powered SMS support service for automotive dealerships (the "Service").

Information We Collect

We may collect the following types of information:

• Contact Information: Name, phone number, and email address provided by you or submitted through dealership lead forms.
• Message Content: SMS messages exchanged between customers and the Service.
• Vehicle and Appointment Information: Details shared during conversations, such as vehicle interest, trade-in details, and scheduled appointments.
• Technical Data: Log data, timestamps, and metadata related to message delivery and Service performance.

How We Use Information

We use the information we collect to:

• Provide, operate, and maintain the Service.
• Respond to customer inquiries and schedule appointments.
• Share relevant customer information with the associated dealership.
• Improve reliability, troubleshoot issues, and maintain the security of the Service.
• Comply with legal obligations.

We Do Not Train AI Models on Your Data

We do not use customer messages, personal information, or any data collected through the Service to train, fine-tune, or otherwise develop artificial intelligence or machine learning models. Your data is used solely to deliver the Service.

Information Sharing

We do not sell your personal information. We may share information with:

• Dealerships: The dealership associated with your conversation receives the information necessary to serve you.
• Service Providers: Trusted third parties that support Service delivery, such as SMS, email, and cloud hosting providers, under confidentiality obligations.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.

Data Retention

We retain information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your information by contacting us.

Security

We use reasonable administrative, technical, and physical safeguards to protect the information we process. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

SMS Communications

By engaging with the Service via SMS, you consent to receive text messages from the associated dealership through OTTO. Message and data rates may apply. You may opt out at any time by replying "STOP" to any message.

Your Choices

You may request access to, correction of, or deletion of your personal information, or opt out of communications, by contacting us or the associated dealership.

Children's Privacy

The Service is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at mez@ottodealers.ai.